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I’ve been watching the trends in subscription and membership sites recently.  A whole range of media companies, small startups, bloggers, and others are tapping into the member, the subscriber as the revenue model.  It isn’t new, but this report gives a great overview of where the industry is headed and how you can better understand if this model works for you business.  I’ll dig in more and edit this post, but until then, here’s the executive summary from Anne Holland Ventures called:  Subscription & Membership Site BENCHMARK REPORT.

Here’s one screenshot showing profitability:

subscription-site-profitable

Lead Generation Optimization study by CSO Insights

Optimizing Sales Performance and Lead Generation

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