Blog Monitoring Review: BuzzLogic

This review is about the technology created by BuzzLogic

The key value to BuzzLogic is finding and establishing relationships with influencers. Influencers can be bloggers, forum leaders, media (journalists, etc). But mainly it is focused on the conversation taking place within the blogosphere.

They have a proprietary algorithm that determines who is influential and in what ways. Below i've taken a small excerpt from BuzzLogic's FAQ about Popularity versus Authority, which i think helps paint the picture clearly.

While the service is not inexpensive, given what they can deliver in terms of helping companies understand and navigate the conversation economy, it is money well spent. The application is sold on a subscription basis -- starting at $12,000 annually, and scales up based on the customer's implementation.

From BuzzLogic FAQ:

Q. Is a “popularity” or “authority” ranking basically the same thing as being influential?

A. No, popularity is one factor of many in determining a person, or post’s, influence. On its own, popularity is useful for understanding the volume of activity around a topic. However, an accurate measurement of influence requires analysis of linking behaviors and contextual analysis of the page and overall site content, as well as other criteria, including popularity and credibility (for example, the number of times a particular blogger has posted on a specific topic).